by Clare Woods | Jun 2, 2021 | Articles, Marketing, Sales & Lead Generation
What exactly is split testing? Why would you use it? Split testing is a way to test precisely what functionality or graphic design works on a website. It’s the method of providing a visitor with two alternative experiences. We do this by including experimental...
by Clare Woods | Sep 24, 2017 | Sales & Lead Generation, UX, Web Design
Before we can say why a microinteraction is important, what exactly is it? Microinteractions are the little things that turn a good website design into a great one. When designing effective microinteractions for web we are looking at the small design features or...
