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Why blogging is important for your business can be a real mystery

Every time I build a website I get asked the same question by the client: “do I really need a blog on my site?”. Then I explain that having a website for your business isn’t going to necessarily send clients or new leads your way just by being there on the web. This is why blogging is important for your business, or at least it can be.

Websites are business tools, and like any tool you need to look after them and use them in the right way to get the most out of them. Keeping your website regularly updated is really important in this respect. Search engines, such as Google, love blogs and they help direct traffic to your website. They like your site to be updated with fresh, relevant content and they can reward your efforts by ranking your site better when searched. Using a blog is a practical way for a site owner to do exactly that: each time you write a new blog post you are effectively creating a new page for a search engine to visit.

Useful blog posts help your SEO

As well as creating nice fresh content rich with SEO blogs also help you to create opportunities for ‘link juice’.

Link juice is adding internal linking strategies from one page or post to another page or post in your website. A strong internal linking strategy is great for SEO.  See what we did there? We added a link to more information on our website that you might like to read that has more information on why we do internal links. 

Why is this important to SEO? It is important because it means a visitor to your site is engaged and is staying on your site longer. The longer a reader stays on your website the more search engines like Google understand that your site is worth rewarding. Your visibility in the market place changes.

Getting past the ‘blogger’ obstacles – where do you begin?

Knowing why blogging is important for your business is one thing, but the idea of being ‘a blogger’ can be a serious handbrake for some people. But a blog doesn’t need to be called a blog, it can be called whatever you like. Something that makes sense to you and your business is the best. It could be NEWS or IDEAS or NEW PRODUCTS. It really doesn’t matter, what does matter is that you are writing content that is relevant to you and your target market.

Writing itself can be daunting, but once you get the ball rolling it becomes easier and easier. A great tip from Maddy Osmon as she guest blogged for ithemes is to keep a pen and paper with you all the time. That way when you get a great idea for a blog post you can write it down straight away. For me that means leaving notebooks in 3 cars, my bag and several other places around the house. Yes I end up with ideas all over the place, but at least I never lose an idea! It’s easy enough to consolidate the paper lists but so frustrating to forget a cool idea! If paper isn’t your thing, and your phone is always nearby, you could use that to record ideas.

 

The best way to begin is to begin

In our 11 Critical elements of a good blog post we expand on the many and varied reasons why blogging is important for your business. If there is anything you would like to ask about starting your WordPress blog, get in touch we’d love to hear from you.