by Clare Woods | Feb 15, 2022 | Articles, Sales & Lead Generation, SEO
If you want to make sure you are easy to do business with, here are 8 things you can check. Be honest, are you easy to do business with? The likelihood of customers and clients wanting to work with you or buy from you once and the repeat the process is largely to do...
by Clare Woods | Jan 25, 2022 | Articles, Marketing, Sales & Lead Generation, SEO
Testimonials help to convert visitors to customers When visitors land on your website, it can be a challenge to persuade them to part with their hard-earned dollars or call a service provider or tradesperson they don’t know. This is why testimonials are good for...
by Clare Woods | Aug 19, 2021 | Articles, Guides, Sales & Lead Generation, SEO, UX
Let’s talk about the difference between HTTP and HTTPS? These days, most sites serve their content via https, which provides a safe, encrypted experience for visitors. Over 90% of websites visited are sites that utilise HTTPS. Most search results are HTTPS...
by Clare Woods | Jul 21, 2021 | Articles, Sales & Lead Generation, SEO, Social Media
Your blog or news articles are a key part of a great digital marketing strategy. Compelling blog posts follow search engine optimisation (SEO) guidelines. These include titles and sub-headings with your key phrase, a good keyword/phrase ratio, and using targeted...
by Clare Woods | Jun 14, 2021 | Articles, Marketing, Sales & Lead Generation, SEO
Learning how to write effective blog content is easier than you might think We have already established that writing a blog for your business is worth the effort because a blog can help to create all kinds of opportunities as you build and expose your brand....
by Clare Woods | Jun 2, 2021 | Articles, Marketing, Sales & Lead Generation
What exactly is split testing? Why would you use it? Split testing is a way to test exactly what functionality or graphic design works on a website. It’s the method of providing a visitor with two alternative experiences. We do this by including experimental...
