by Clare Woods | Aug 19, 2021 | Articles, Guides, Sales & Lead Generation, SEO, UX
Let’s talk about the difference between HTTP and HTTPS? These days, most sites serve their content via https, which provides a safe, encrypted experience for visitors. Over 90% of websites visited are sites that utilise HTTPS. Most search results are HTTPS...
by Clare Woods | Jul 21, 2021 | Articles, Sales & Lead Generation, SEO, Social Media
Your blog or news articles are a key part of a great digital marketing strategy. Effective blog posts follow search engine optimisation (SEO) guidelines. These include titles and sub-headings that have your keyphrase in them, a good keyword/phrase ratio and using...
by Clare Woods | Jun 14, 2021 | Articles, Marketing, Sales & Lead Generation, SEO
Learning how to write effective blog content is easier than you might think We have already established that writing a blog for your business is worth the effort because a blog can help to create all kinds of opportunities as you build and expose your brand....
by Clare Woods | Jun 2, 2021 | Articles, Marketing, Sales & Lead Generation
What exactly is split testing? Why would you use it? Split testing is a way to test exactly what functionality or graphic design works on a website. It’s the method of providing a visitor with two alternative experiences. We do this by including experimental...
by Clare Woods | Jan 22, 2018 | Articles, Marketing, Sales & Lead Generation
Great, you’re over the writing barrier now use your blog to increase business credibility. Having a blog or news tab added to your websites navigation menu won’t do much for your business growth if you don’t keep it up-to-date and add fresh content....
by Clare Woods | Nov 23, 2017 | Articles, Marketing, Sales & Lead Generation
Why blogging is important for your business can be a real mystery Every time I build a website I get asked the same question by the client: “do I really need a blog on my site?”. Then I explain that having a website for your business isn’t going to...
