by Clare Woods | Mar 21, 2022 | Articles, Marketing
The key to a good email campaign is understanding what they are for We recently received an informative and fascinating emailer from a client, and it sparked an interesting conversation on how to get maximum benefits from Mailchimp email campaigns. The email was...
by Clare Woods | Jan 25, 2022 | Articles, Marketing, Sales & Lead Generation, SEO
Testimonials help to convert visitors to customers When visitors land on your website, it can be a challenge to persuade them to part with their hard-earned dollars or call a service provider or tradesperson they don’t know. This is why testimonials are good for...
by Clare Woods | Jun 21, 2021 | Articles, Marketing, Web Design
Small business websites for Auckland tradespeople Every business in every industry needs a website, that’s a given. If you’re in the trades, we know that of all businesses you understand how important it is to have the right tool for the job. The Internet is your...
by Clare Woods | Jun 14, 2021 | Articles, Marketing, Sales & Lead Generation, SEO
Learning how to write effective blog content is easier than you might think We have already established that writing a blog for your business is worth the effort because a blog can help to create all kinds of opportunities as you build and expose your brand....
by Clare Woods | Jun 2, 2021 | Articles, Marketing, Sales & Lead Generation
What exactly is split testing? Why would you use it? Split testing is a way to test exactly what functionality or graphic design works on a website. It’s the method of providing a visitor with two alternative experiences. We do this by including experimental...
by Clare Woods | May 28, 2021 | Articles, Marketing
Updated 28.5.2021 Business branding – what does this term mean and what you can do to establish one for your company? Are logos important? One of the first questions Woodswork Design will ask when we start the graphic design aspect of your website is “Do...
