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Learning how to write effective blog content might be easier than you think

We have already established that writing a blog for your business is worth the effort because a blog can help create all kinds of opportunities as you build and expose your brand. You can grab the attention of potential customers by offering solutions, tips and tidbits, products and services. You’ll gain trust by sharing your expertise and advice. Next, you need to know how to write content with organic SEO in mind.

We talk about this a lot and it has many facets. To make the job as easy as possible for you at Woodswork we install a very popular plugin, Yoast SEO on every site we build. 

Don’t overthink it

Writing content for your website does take an investment of your time. Some people find writing a breeze and others can labour over every sentence. The key is writing content that your target market will find value in. If you think it would be useful, write about it. Keep a list of ideas and write what you know with confidence.

Of course, you can use artificial intelligence to help you write too like ChatGPT. You can even specify the keywords for the topic. However, it’s important to take that content and make it your own. Adding your voice and making it less robotic. Google and other search engines are not keen on plagiarised or duplicated content.

Adding search engine optimisation to your blog posts

When you write a blog post, it is important to keep in mind that you need to write good content that is as search engine-friendly as possible. Yoast keeps track of how well you have optimised your post. A simple traffic light system indicates clearly how your posts are doing. Green for ‘good’, orange for ‘ok’ and red for ‘needs improvement’. This system scores the posts SEO and readability.

Learning How to Write Effective Blog Content

How Yoast works

Yoast provides the post with a checklist of items. Once the criteria for each item is met, you’ll see a green dot. It is relatively easy to gain the dots once you understand what you are being asked to do. For example, a green dot is awarded for writing more than 300 words: the amount Yoast considers the minimum for an effective post. Other schools of thought recommend 500 and others 1000+. 300 words are fairly short and you’ll get there surprisingly quickly when you write about what you know. The scoring system runs in real-time so you can see exactly how you are progressing as you type.

Take the plunge and start a business blog

It’s easy to see why Yoast is the #1 SEO tool and over 7,000,000 sites use Yoast as a tool to help write better content that is both SEO and customer friendly. Taking the plunge to get your business some extra exposure will be worth the effort and there may even be some side benefits. Many people who consistently write blogs claim that they have become better at writing, more articulate and better communicators in general. So, knowing how to write better blog content may even spill into other aspects of your business. Win-win!

Give it a try – here are the keys…

  • Search engines love blogs, they help direct traffic to your website, and you can add links to other pages creating even more search engine interest.
  • You can link to blog posts in your email campaigns to send traction to your website.
  • Call your blog whatever you like Tips, News, Recipes etc.
  • Keep a list of blog topics, this helps you have a quicker starting point.
  • Write content that is relevant to your market and your business.
  • Write with confidence about what you know. You are the expert at what you do, and you know what your customer’s pain points are and how to solve their problems.
  • Share your expertise and increase your credibility by showing your customers that you have a massive knowledge bank.
  • Provide a platform for community engagement and invite your customers to give feedback; you will learn and so will they.
  • Use a tool like Yoast to help you prepare your posts for SEO.
  • If you utilise AI like ChatGPT, make it your own.

Writing a blog for your business is time well spent, but if you don’t have the time or would just rather not, we can help.
Get in touch with us and ask about our blogging services. We can provide a blog a month, or fortnight, to help increase the traffic flow to your website.

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