Should your business website have a blog?
Definitely. By publishing regular blogs you’re feeding the search engine machine the thing it loves the most, fresh content. Blogging is a great way of increasing the number of pages on your site and providing fresh content. Because this results in a happier Google and an increase in your site ranking.
Using a blog for your business can also be a great way to connect with customers and strengthen your brand.
There are 11 critical elements that make up effective blog posts. Get them right and you’ll be creating quality content.
Encorporating blogs and email campaigns
Blog content can be an asset when driving customers to your site from Mailchimp etc. Adding an email campaign to your marketing plan is a win win. Your customers learn about your offerings and your site gets important backlinks.
By creating and uploading regular blogs, you’re keeping your website fresh and popular. The more content published the higher your search rankings.
Every time you post a new page with quality content, it is indexed on search engines. So Google will see your site as being kept up to date and drive organic traffic back to your website.
Whether you’re a small business or a huge corporation, blogging should be an integral part of your content marketing strategy. Because if you write frequent blogs about your company and industry, you’re going to become a figure of authority in your field of expertise, which is what content marketing is all about.
Content marketing is about creating and sharing useful content and establishing your business as an industry leader. You’re letting people know your website contains information they could find valuable.
By posting topics which demonstrate your knowledge, you are also marketing your business, service or product and letting customers see you as the source for information and products they want.
Blogs build trust. So the more you can show how well-versed you are in your field, the more likely consumers will trust you to supply them with what they need.
Valuable web content
Publishing blogs provides valuable content. If your content is providing answers to what people are searching for, then it is likely that you are going to get shared on social media platforms such as Twitter, Facebook or LinkedIn. When you link to your new blog posts from your own social media pages, you’ll see an increase in web traffic and, therefore, potential customers.
People who regularly check out your blogs are more likely to use and recommend your services or brand.
Search engines love all that relevant and useful content as much as your readers will. The longer viewers read the longer they are on you site and the better your bounce rate.
It’s easier than you might think and we add some pretty awesome tools on our websites to make it writing effective content easier such as Yoast SEO.
What is a blog?
A good blog page should be over three hundred words, be relevant to your business, incorporate relevant keywords and have a call-to-action at the end. A CTA should be a concise, actionable request for your potential customer.
You should aim to update your blog page regularly. Visiting a website only to find it is stale and hasn’t been updated in months is a good way to be put off a product or brand.
Answer questions directly
Consumers like to be informed. By connecting directly on your website, your clients are able to get to know your business or product. If you receive questions about any of your products, respond to each inquiry directly by incorporating a blog on the topic on your website.
“should my business have a blog?”
The short answer…
Blogging works, blogging is cost effective, blogging is long term. You want sales, so you need traffic to your website. 67% of businesses who blog acquire more customers, according to a HubSpot survey.
Blogging services for small business
Blogging is an essential element in SEO. Google may keep changing its algorithms and policies, but it never changes is its love of fresh, relevant content.
Coming up with fresh, interesting content that delivers your marketing message can be daunting, and time consuming. If you don’t enjoy doing it, leave it to us. We’ll manage your blog posts for you.
We’ll take care of the writing so you can take care of your business.