021 158 1400 clare@woodswork.co.nz

Website content to get you seen and heard by the right people

Great web copy can attract the right people and raise your site’s search engine ranking. Design is important, but good website content is essential if your website is going to be found by search engines and then convert visitors to customers.

Good copywriting can mean the difference between a website that works super hard for you and one that sits waaaaaaay back on page 6 of Google. Let’s face it, when was the last time you looked at page 3 when you searched on Google?

search engine ranking

Effective, quality web copy is vital

Website content needs to engage and inspire confidence. Writing effective web content is about understanding your audience. It’s about crafting content that will be most useful to them as well as boost search engine ranking. Woodswork know all about getting the message right and shouting out the benefits of why your product or service is better than anyone else’s. Well at least that of your closest competitors!

If you want your website to get found on Google, then good website content can do that for you. Interesting, informative, well-written web content with keywords in the cleverest places: these are the key ingredients to improving your site’s Google ranking. When it comes to SEO, content is paramount. If anyone tells you otherwise, give us a call QUICK! 021 158 1400

Why use a copywriter

What makes you special is how you are different

We know it and you know it, but it’s not always easy to pinpoint it to tell others. Even though you have detailed, expert knowledge, it doesn’t necessarily equal knowing how to communicate it. Let us translate your expertise for you, so non-specialists can understand or connect with it. Your strength is your business. Our strength is being able to understand which questions to ask you, and then to craft effective web copy for pages or blogs. That’s our business.

Potential customers always want to know how they will profit from going to you as opposed to anywhere else. Just like you are now.

Your website content isn’t an add-on or an afterthought, it’s where we begin

Why use a copywriter? It’s simple. Writing effective web copy is time consuming and actually quite difficult. It’s a specialist skill that takes years to learn and to create for your site takes hours. That’s why expecting someone in the office to write the web copy isn’t likely to be a great idea unless they are a copywriter. That team member is busy enough as it is doing their own job. Again, unless they are a copywriter.

You’ll write it yourself when you get a spare moment? We hear that a bit and 99.9 times out of 100, we end up creating the content. After a long delay, clients realise that having invested both time and money in a website’s design, adopting the DIY approach to content is false economy.

Your new website is going to work as a business generation tool, so you need effective, user-friendly web copy that gets your site found and then encourages visitors to stick around and buy, engage or whatever it is you want them to do.

Money spent on copywriting is an investment. Good content will complement your design and work hard to generate interest, increase inquiries and generally improve your business.

effective web copy

The power to make or break your online presence

There aren’t many things more likely to make a potential customer flick to your competition than a website full of awkward copy, incorrect spelling, and bad punctuation. It won’t matter how amazing the design is. We feel so strongly about content being king that it’s 2 of our 5 ‘Must Haves’ for small business websites.

You want to work with a team who is available to discuss your business, listens to you and gets a perfectly tailored message to your potential customers and clients out there. Let us tell them exactly what problem you solve. Let Woodswork do the hard work for you.

You know your business better than anyone

Because no one knows your business better than you do, we learn from you. We take an individual approach to each client and every project we do. We ask the right questions and do thorough research.

Over the years, we’ve worked with a huge range of clients: tour operators, retailers, trainers, marine engineers, landscape designers, beauticians, debt collectors, accountants, optometrists, builders, plumbers, doctors, gardeners, psychics, clothing manufacturers, shoe distributors, lawyers, physiotherapists, electricians, b&bs, psychiatrists, architects, sound engineers, e-eulogists, universities, outdoor education camps, clubs, schools, motels, software companies, artists, cafes, business coaches, life coaches, health coaches, boarding kennels, even a cat breeder, and what they all have in common is an amazing story. It’s been our job to tell it from their customers’ perspectives. It’s been our privilege to hear amazing feedback from them.

Our team is your team

It takes time and skill to write web copy that will work for your business. We only engage the best and Rachel from Wordright is just that. So, go ahead and focus on other areas of your business and leave Rachel to write the results-focused copy your business deserves.

If you need a new website, a page or two added to your existing website, Rachel will write targeted, SEO-friendly web copy. In fact, she can write anything for anywhere. If you need all the right words in all the right places, get in touch today.