Moving Forward
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Moving Forward.
Your site is live. What to do next?
Steps on what to do to get your new website working hard for your business, and how to build a great online presence.
Short on time?
Check out the Quick Start Booster PDF
1. Be Visible In All Search
Customers don’t just “Google it” anymore; they ask Siri, talk to ChatGPT, Claude, or see AI-generated answers right in the search results.
Woodswork can help you be visible in this new world of search. Whether it’s showing up in AI answers, featured snippets, or voice results, our AI SEO services are built to get you noticed.
Find out how we help our clients with visibility optimisation.
2. Spread the Word
After launching your website, the most important thing to do initially is drive traffic to it. This will help Google index your site faster and start improving your SEO rankings immediately.
We will also submit the site to Google for indexing. Indexing can take anything from a few days to a few weeks. In the meantime, there are plenty of things you can do to drive traffic to your site.
Here are some ways to consider getting the word out after launching your website.
EMAIL NEWSLETTER
If you have a newsletter or email list, be sure to let everybody on your list know that the new website has launched, and even more importantly, how it can help their business or add value to them. Go High Level is what we use and highly recommend. See our article on getting the maximum benefits from your email campaigns.
SOCIAL MEDIA
WORD OF MOUTH
Word of mouth is still the most powerful referral. If you’re as excited as we are when your site launches, tell those around you! Valuable feedback comes in handy when considering changes and additions to the site moving forward.
3. Utilise Directory Listings
Creating quality backlinks to your site is important. You can start by adding your business to directories.
We’ve supplied you with nearly 60 DIY directory listings for you to add your business to!
To get started, make sure you are on these three… they are FREE!
GOOGLE BUSINESS LISTING
A Google Business Listing is the first place to start and it’s FREE! You can add many different kinds of information – contact details, website link, service links, images, address and more. You can also have your customers and clients place reviews. More about that below.
YELLOW
You may think that Yellow is obsolete, but as a backlinking source, it’s a winner. Yellow has a high-ranking domain authority and this means good news for your website. You can also set up a basic directory listing FREE! There are paid options also.
FINDA
Top Tip
Make the bios in all listings slightly different, but keep ALL of your contact and information details exactly the same as they are on your website. AND remember to add a link to your website!
4. Ask for Reviews
Online reviews are more important than ever, particularly for businesses being Googled and found online; a user will look at reviews almost immediately. There are many different ways and platforms to get reviews, but here are some we recommend.
GOOGLE REVIEWS
These are highly recommended. Google reviews are what pop up when somebody finds your site with an internet search. So, you’ll need a Google Business Listing.
If you need review management services, we can help.
FACEBOOK REVIEWS
FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask your customers to leave a review on your Facebook page and have them share it. Or you could get their permission for you to share it.
TESTIMONIALS FOR YOUR WEBSITE
4. Keep Information Up to Date
Websites need attention. Search engines serve sites more often if the sites are deemed alive. Here are some suggestions for things to do.
PROJECTS / SERVICES
Adding new services, projects, and recent work to your website over time is one of the best ways to keep it relevant and engaging. Regular updates show that your business is active, growing, and experienced, while also giving both search engines and potential clients more reasons to return to your site.
NEW TESTIMONIALS
Regularly adding new testimonials is one of the most effective ways to build trust with potential clients. Genuine feedback from past customers helps reinforce your reputation, provides social proof, and gives visitors confidence in the quality of your services before they make contact.
INFORMATION UPDATES
If information, staff, hours or services change for your business, be sure to change the website too! Outdated information can quickly undermine confidence in your business. Keeping your website current, accurate, and aligned with your team and services helps create a more professional experience.
5. Build Site Content
A website is viewed by Google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, has new blogs and content. If your site is “dead” – i.e. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here are some options on how to build your website content.
BLOG
Blogging sounds a bit overrated and useless to a lot of people, and we can understand that, but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages.
NEW PAGES
If you have a new service, tell everyone about it. Adding new services to your website as your business grows helps ensure your online presence reflects what you actually offer. It also creates more opportunities to be found in search results, reach new audiences, and demonstrate the full range of expertise your business provides.
FAQ SCHEMA
Adding FAQ schema to your website helps search engines better understand your content and can improve how your pages appear in search results. Well-written FAQs also provide quick answers to common questions, helping build trust and making it easier for potential clients to find the information they need. Depending on your site build, we may have already done this.
After launching your website there’s still work to do. If you would like us to look after this for you, ask for a quote.
6. Protect Your Website
Over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined with us in protecting your website, we highly recommend it.
If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plans let you (and us) sleep better at night knowing that your site is protected.
Optimal results take a lot of hard work.
The following is what some companies expect you to do for a guarantee.
1. Actively market your website in all online and offline media that you use, including but not limited to signage, print media, vehicles and radio/TV advertising, word of mouth.
2. Produce and send an e-newsletter, about news, events and offering your products and or services, at least once every 28 days and allow people to subscribe to it via multiple areas on your website.
3. Have a blog/articles page on your site and write at least two blog postings per week that are industry specific, being no less than 250 words each, using industry specific keywords relevant to your business at a rate of 1-3% plus include at least one correctly keyword named image (i.e. for every 100 words there should be 1 to 3 keywords included). Then submit the article url to no less than two social media websites.
4. Make best efforts in regard to maintaining and marketing your website both online and offline. You also agree to bear responsibility for the use and implementation of any training and assistance provided to you and to seek help monthly if necessary, to ensure your success.
5. Create no less than one topical YouTube video of no less than 2 minutes per month and link from the description to your website.
6. Every month obtain relevant backlinks from suppliers, wholesalers or other companies to your website and submit two industry relevant articles, that are no less than 50% original in their content, to article websites with backlinks once a week.
7. Write and submit no less than two online press releases every six months.
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