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Are you easy to do business with? 8 questions to ask yourself

Are you easy to do business with? 8 questions to ask yourself

by Clare Woods | Feb 15, 2022 | Articles, Sales & Lead Generation, SEO

If you want to make sure you are easy to do business with, here are 8 things you can check. Be honest, are you easy to do business with? The likelihood of customers and clients wanting to work with you or buy from you once and the repeat the process is largely to do...
WordPress and Wix, which one is better?

WordPress and Wix, which one is better?

by Clare Woods | Feb 1, 2022 | Articles, Resources, Web Design

WordPress and Wix – what’s the difference? WordPress and Wix are both tools for building websites, but they have completely different approaches. So, out of WordPress and Wix which one is better for your business website? If you’re a beginner who needs a bit of help...
Why testimonials are good for business

Why testimonials are good for business

by Clare Woods | Jan 25, 2022 | Articles, Marketing, Sales & Lead Generation, SEO

Testimonials help to convert visitors to customers When visitors land on your website, it can be a challenge to persuade them to part with their hard-earned dollars or call a service provider or tradesperson they don’t know. This is why testimonials are good for...
A strong internal linking strategy can boost your SEO

A strong internal linking strategy can boost your SEO

by Clare Woods | Sep 6, 2021 | Articles, SEO

Boost your SEO by adding internal site links If your site is going to rank, it needs links. Google finds your posts and pages best when they’re linked to and from somewhere else on the web, such as directory listings, and from internal links. Also, because Google...
The difference between HTTP and HTTPS and why it’s important for your website

The difference between HTTP and HTTPS and why it’s important for your website

by Clare Woods | Aug 19, 2021 | Articles, Guides, Sales & Lead Generation, SEO, UX

Let’s talk about the difference between HTTP and HTTPS? These days, most sites serve their content via https, which provides a safe, encrypted experience for visitors. Over 90% of websites visited are sites that utilise HTTPS. Most search results are HTTPS...
11 Critical elements that make up effective blog posts

11 Critical elements that make up effective blog posts

by Clare Woods | Jul 21, 2021 | Articles, Sales & Lead Generation, SEO, Social Media

Your blog or news articles are a key part of a great digital marketing strategy. Compelling blog posts follow search engine optimisation (SEO) guidelines. These include titles and sub-headings with your key phrase, a good keyword/phrase ratio, and using targeted...
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