The Importance of a Google Business Listing (and How to Improve It)

Why Google Business Listings are so important for your business 

For local businesses in New Zealand, a Google Business Listing is no longer optional; it’s one of the most important digital assets you can own. Whether someone is searching for a plumber in Takapuna, a café in Mission Bay, or a bookstore in Manukau, Google often shows business listings first. That means your potential customers may make their decision about you before ever clicking through to your website.

A well-managed listing builds trust, drives traffic, and makes it easy for customers to connect with you.

Let’s break down why it matters and how you can improve yours.

Why your Google Business Listing matters

1. First impressions happen on Google

For many customers, your Google listing is the very first thing they see. It shows your name, reviews, phone number, website link, and directions, all without leaving Google. A complete and accurate profile makes your business appear trustworthy and approachable. If well maintained, it should also contain your availability, when you are open and likely closures or changes due to public holidays.  

2. Local SEO visibility

Google prioritises businesses with optimised profiles in local search results and on Google Maps. If you’re competing with other businesses in your area, a polished Google Business Listing can be the difference between showing up on page one or being invisible. It’s also good for your SEO to link back to your information posts or service pages.

3. Customer trust through reviews

Positive reviews don’t just boost your reputation; they influence Google’s ranking. According to consumer surveys, most people trust Google reviews as much as personal recommendations. Responding to reviews promptly (both good and bad) also shows professionalism.

4. Quick access for customers

Your listing provides customers with everything they need instantly: phone number, directions, opening hours, and a website link. The easier you make it for people to contact you, the more likely they are to choose your business.

How to improve your Google Business Listing

1. Keep your information accurate and up-to-date

• Double-check your business name, address, and phone number (known as NAP consistency).
• Update opening hours for holidays or special events.
• Add your website link and service areas.

2. Add photos and videos

Profiles with images get significantly more clicks. Use high-quality photos of your business, team, or recent projects. A short intro video can also make your profile stand out.

3. Collect and respond to reviews

• Ask happy customers to leave a review.
• Respond promptly to all feedback.
• Thank people for positive comments and address negative ones with a calm, professional tone.

4. Post regular updates

You can use your listing to publish news, offers, or blog links linking back to your website. This not only keeps your profile fresh but also signals to Google that your business is active. 

5. Use categories and attributes wisely

Choose the right primary category that best describes your business (e.g. “Web Designer” or “Plumber”). Add secondary categories if they’re relevant. Attributes (such as “Wheelchair accessible” or “online”) can also help customers find you.

6. Add services and products

Google allows you to list services, menus, or product lines directly in your profile. This makes your offering clearer and can improve search visibility.

Frequently asked questions