A strong internal linking strategy can boost your SEO
Boost your SEO by adding internal site links If your site is going to rank, it needs links. Google finds your posts and pages best when they’re linked to and from somewhere else on the web, such as directory listings, and from internal links. Also, because Google...
The difference between HTTP and HTTPS and why it’s important for your website
Let’s talk about the difference between HTTP and HTTPS? These days, most sites serve their content via https, which provides a safe, encrypted experience for visitors. Over 90% of websites visited are sites that utilise HTTPS. Most search results are HTTPS...
11 Critical elements that make up effective blog posts
Your blog or news articles are a key part of a great digital marketing strategy. Compelling blog posts follow search engine optimisation (SEO) guidelines. These include titles and sub-headings with your key phrase, a good keyword/phrase ratio, and using targeted...
5 Benefits of using freelance web specialists for your website build
You do need a website for your business. That is a given. But who you’re going to get a build it is not. You could get a group of paid staff to build your website, or you could get a team of motivated freelance web specialists who are invested in the success of your...