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How to improve website results using split testing

How to improve website results using split testing

by Clare Woods | Jun 2, 2021 | Articles, Marketing, Sales & Lead Generation

What exactly is split testing?  Why would you use it? Split testing is a way to test precisely what functionality or graphic design works on a website. It’s the method of providing a visitor with two alternative experiences. We do this by including experimental...
How to utilise your blog to increase business credibility

How to utilise your blog to increase business credibility

by Woodswork | Jan 22, 2018 | Articles, Marketing, Sales & Lead Generation

Great, you’re over the writing barrier now use your blog to increase business credibility. Having a blog or news tab added to your website’s navigation menu won’t do much for your business growth if you don’t keep it up-to-date and add fresh...
Why are microinteractions important?

Why are microinteractions important?

by Clare Woods | Sep 24, 2017 | Sales & Lead Generation, UX, Web Design

Before we can say why a microinteraction is important, what exactly is it? Microinteractions are the little things that turn a good website design into a great one. When designing effective microinteractions for web we are looking at the small design features or...
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