Website Chat Widget & Lead Capture
Your website should be capturing leads while you sleep.
Most business websites attract visitors who never make contact. A well-placed chat widget gives those visitors an easy way to start a conversation, and makes sure their details are captured even when nobody is available to respond right away.
Most website visitors leave without getting in touch
You spend time and money getting people to your website, through SEO, word of mouth, social media or advertising. But a significant proportion of those visitors leave without making any contact. They were not ready to call, the contact form felt like too much commitment, or they simply got distracted.
A chat widget lowers that barrier. It invites a conversation in a way that feels easy and immediate. When connected to your CRM and follow-up system, it means every person who starts a chat becomes a captured lead, even if the chat happens at midnight.
Some of the ways we can help
Chat widgets range from simple contact capture forms through to fully conversational agents that can answer questions, qualify leads and book appointments without any human involvement. Some of the possibilities include:
A chat widget on your website that captures visitor details when no one is available to respond
Automated responses so every visitor is acknowledged immediately
A conversational agent that can answer common questions about your services
Lead qualification before a conversation reaches your team
Direct appointment booking from within the chat
New lead notifications to you or your team via email or SMS
All conversations and captured leads flowing into your CRM
The right implementation depends entirely on what your business needs.
We work with you to understand the level of functionality that makes sense for your business and your customers.
Chat and contact forms work better together
We can connect your existing website contact form to your CRM at the same time as installing your chat widget. This means every enquiry, whether it comes through chat, a contact form or Google Business Messages, lands in the same place and triggers the same automated follow-up. No more manually checking multiple inboxes.
FAQs
What is a website chat widget and does my business actually need one?
A chat widget is a small interactive window that sits on your website and invites visitors to start a conversation. Most business websites attract visitors who never make contact, they were not ready to call, the contact form felt like too much commitment, or they simply got distracted. A chat widget lowers that barrier significantly. For any business that relies on website enquiries, it is one of the most straightforward ways to increase the number of leads your website generates without spending more on traffic.
Can the chat widget answer questions about my business automatically?
Yes. The conversational AI is flexible and can be configured to do as much or as little as your business needs, from answering basic questions about your services through to qualifying leads and booking appointments directly from within the chat. The content and scope of what the agent discusses is built around your specific business, working from the information you provide and staying within the boundaries you define. You can also jump in and take over any conversation in real time if you want to handle an enquiry personally.
Can I set the chat widget to only appear outside of business hours?
Yes. Office hours can be configured so the widget behaves differently depending on the time of day. For businesses that prefer to handle enquiries directly during working hours, the widget can be set to activate outside of those times, ensuring visitors always have a way to make contact even when no one is available. It is one of a number of ways the setup can be tailored to how your business actually operates.
Do I need a fully automated AI chat agent or can I just have a simple contact capture widget?
Both options are available. A basic chat widget that captures visitor details and notifies you of new enquiries is a perfectly valid starting point for many businesses, it does not need to involve conversational AI at all. For businesses that want more automation, the widget can be expanded to include automated responses, lead qualification and appointment booking. The right starting point depends entirely on what your business needs and what you want to invest at this stage.
Make your website work harder for your business.
Book a workflow audit and we will show you how a chat widget can increase the number of enquiries your website generates.