021 158 1400 clare@woodswork.co.nz

Questions Answered

Here are some answers to the most common questions we get about our Auckland website design processes.

Is web all you do or can you help us with other services?

We do quite a bit! Our Auckland website design projects have included everything from ground-up website builds, site redesigns, website security, branding and logo design, SEO and more. We cover a large scope of web and print design services. Web design includes website development, responsive design, SEO, website security and expertise in WordPress and content management. Print design includes everything from small print designs like business cards, brochures and flyers to large vector designs for logos, billboards, posters and banners. For more details on how we help our clients, check out our services in the menu drop down.

Do you have an hourly rate?

Our services are catered to our clients’ needs, timeframes and functionality. Every project is different, so we handle web projects at a fixed rate and graphic services at an hourly rate. With that said, we do offer a retainer package in which you can purchase design time hourly and use it whenever you’d like, for say, a new business card design, a new brochure design, website updates, etc.

How does the design process work?
Auckland website design

Web design projects start with your online goals. We listen to your needs and questions and then develop a vision as to how your website will look, how it will engage your clients and more importantly, how it will represent you well. If it’s your first time working with a developer to build your website, no worries. Our goal is to make the process personalised and uncomplicated and to give you the best experience possible.

Graphic Design

The graphic design process starts with research. We find out about your business, your goals, your vision and then we look at your competition. Once we find the elements that will set you apart, then we hit the drawing board. Most items are sketched out to find the right design elements and shape arrangement, then the top designs are taken to digital format where they really come to life. You’ll receive PDFs of the first draft via email. Once the design is approved, you’ll receive a full logo package with different file formats for web and print. All files are then finalised, formatted and ready to be sent to print etc.

Do you travel to meetings?

We do! Or we are happy to organise a Zoom meeting if you prefer. We are based on the North Shore and Matakana, Auckland.

How long will a design take?

For web design, pending clear communication and all information being provided at the start of the project, we try to get your site ready for review within 15-30 days. Once the wireframe is approved, then we move forward with the rest of the site.

For graphic design, we let you know when we plan to jump on the project, then the initial design mock-ups are sent within 72 hours, unless stated otherwise. You’ll receive PDFs via email to view for any input, adjustments, or corrections you may have. That process continues until the design is completed and ready for print.

How do payments work?

Web projects are handled with an investment of a Phase 1 50% payment once a quote is approved and then a 50% Phase 2 payment upon completion and before we go live.
Graphic design projects are invoiced monthly. 

What is a CMS?

A website CMS, or Content Management System, is a system at the backend of your website that nobody except you sees. It allows you to update your website yourself without having to have the knowledge of a web language.

This is brilliant for small business owners because it allows you to do standard updates within the CMS without incurring further web developer costs.

We show you how to do this with our training tutorials. In addition, if you’re after someone who does web design in Auckland, we can come to your place for website CMS training.

What is web usability best practice?

Web Design usability best practice is the use of common conventions that have been created by the study of website usability since the inception of the web. What does that mean?

Basically, people on the web have an expectation that certain things on a website will appear in specific areas / places on a web page and will operate in a specific way.

Here are some examples…

  • The logo links to the home page, so a website user just needs to click the logo to return to the home page.
  • The navigation / menu appears either horizontally at the top of the website or vertically on the left-hand side.
  • Links are underlined and or are a different colour.
  • The purpose of the website is clear.
  • Links tell users where each link is going to send them.
What is SEO? (Search Engine Optimisation)

SEO stands for Search Engine Optimisation. Search Engine Optimisation is made up of two parts: the optimisation of the website by a web designer when it’s first built, including clean code and site maps (tech stuff) and on-page SEO which means including keywords, web page descriptions etc and off-page SEO which involves links from other sites into yours.

The more correctly the website is optimised, and the more links there are in from quality websites, the higher the website will rank on search engines like Google.

Why isn't my website on the first page in Google?

In order to get a Google front page ranking you need to beat the competition. Google has a lot of what are called algorithms. These are used to determine how your site ranks on Google. It is our opinion that there are 5 main things that affect your sites ranking.

  • The age of the website / domain name (older the better).
  • The amount of appropriate links from other sites to your website.
  • The on-page SEO.
  • The SEO in the backend of the website.
  • The amount of content on the site and regularity with which the site is updated.

If your site isn’t where you want it to be, these are the things that are likely to need attention.

What is a responsive website?

A responsive website means that the shape of the site fits to the screen size. It doesn’t matter whether you’re on a tablet, Smart Phone or desktop, you’ll be able to read and navigate the site with ease.

A responsive website design really means that it’s mobile friendly. There’s no need to zoom in and out to read or navigate the website. Given that the number of mobile users is greater than desktop users, it’s really a requisite.

What is WordPress?

WordPress is the world’s most popular content management system (CMS). More people use WordPress than any other program by many millions. It is the software that runs your website and allows you to edit to the website yourself. WordPress is also open source which means you own your website, not the company that built it or the platform that it is built on. The last thing you want is to lose your website because it is owned by somebody else.
WordPress is also in our opinion most future-proofed solution because what you can do and add to it is almost limitless.

Call 021 158 1400 for Web Design North Shore, Auckland