by Clare Woods | Sep 24, 2017 | Sales & Lead Generation, UX, Web Design
Before we can say why a microinteraction is important, what exactly is it? Microinteractions are the little things that turn a good website design into a great one. When designing effective microinteractions for web we are looking at the small design features or...
by Clare Woods | Sep 20, 2017 | Marketing, Sales & Lead Generation
What exactly is split testing? Why would you use it? Put simply, split testing is a way to test exactly what functionality or graphic design works on a website and what doesn’t. It is the method of using two possible experiences for a visitor. Included on a...