Business branding – what does this term mean and what you can do to establish one for your company?
Are logos important? One of the first questions Woodswork Design will ask when we start the graphic design aspect of your website is “Do you have a logo?”. Branding is one of the most important aspects of any business. A clear and effective brand will be a huge advantage in an increasingly competitive market place. But what exactly does “branding” mean? How does it affect a business like yours?
In a nutshell, your brand is your promise to your customer. It tells your potential customers in an instant, visual way, exactly what they can expect from your products and services. It differentiates what you promise to offer from what your competitors’ offer. Your brand is who you are, who you want to be and who people perceive you to be.
Are you the exciting innovators of your industry? Are you reliable with an extensive knowledge pool? Is your product the high-cost, high-quality option, or the low-cost, high-value option? Understanding your vision is important as you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The basis of your brand is your company logo.
So in answer to the questions, “Are logos important?”. We say definitely, “Yes”. Your website, packaging and promotional materials should integrate your logo to communicate and reinforce your brand. Woodswork Design can help you organise your branding for integration into your new website too.
Integrating your brand extends to every aspect of your business – how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Make sure that, across the board, the look and feel or ‘flavour’ of your business makes sense and feels cohesive. Consistency in the treatment of your branding is paramount, without it your attempts at establishing a brand could be wasted effort, time and money. Consistency is key.